3. Information we automatically obtain through your use of the FunctionBay services
Data about you is automatically collated by means of tracking whenever you visit or make use of the FunctionBay services. This takes place with the help of various tracking technologies.

How does tracking work?
We collate data about users and third parties on our server. In addition to this, we collate this information via cookies, pixels and similar tracking technologies on end devices.

The purposes of tracking and your opt-out options
Ensuring security
One reason for tracking is to ensure and preserve the legitimate interest of the protection of users, the security of user data, FunctionBay Website, and the FunctionBay services. To this end, we save the data we record for up to 90 days in its full form. Only a limited number of our employees with the respec-tive authorisation rights have access to this data. The legal basis for this processing of personal data is Article 6 (1) f) of the EU General Data Protection Regulation (GDPR).

Provision of our service
The main purpose of tracking and the analysis of user behaviour that this entails is to fulfil our contractual obligations. The legal basis for this processing of personal data is Article 6 (1) b) of the EU General Data Protection Regulation (GDPR). You can opt out of tracking by third-party providers if you wish.

Measurement and optimisation of advertising
Tracking is also carried out to measure the success of advertising campaigns and optimise the display of advertising. This involves the use of technologies by providers such as Google. The legal basis for this processing of personal data is Article 6 (1) f) of the EU General Data Protection Regulation (GDPR). You can opt out of tracking by third-party providers if you wish.

Determination of statistics
We also use tracking technologies to determine statistics about the use of our services. The legal basis for this processing of personal data is Article 6 (1) f) of the EU General Data Protection Regulation (GDPR). You can opt out of tracking by third-party providers if you wish.

Tracking of content and your opt-out options
Tracking in embedded third-party content
In some of our applications we make the content of external providers available to you. When it comes to this external content we have no control over the type of tracking used, as responsibility for this lies with the respective external provider. That said, it is possible, if you wish, to opt out of this type of tracking at least within the FunctionBay website environment.

Comment

Be the first to comment